VisitorOrlando reports arrivals (both business and leisure) continue to grow. While there is some decline in arrivals from Europe, Canada and the rest of the world have made up the difference.
Orlando leads when it comes to the global attractions market. Merlin group (operating LegoLand parks) and Universal are on a tear, experiencing phenomenal growth. While Disney attractions lead by volume, The Isle of Adventure achieved annual growth at 29%, driven by the Harry Potter opening. The new LegoLand Florida which opened May 2012 in Winter Haven is targeted to families with small children (under 10).
If you live for the thrills at water parks, Orlando has the top four water parks on the top 20 list for North America. For more details, please see the 2011 Theme Index published by Theme Entertainment Association.